When you create your own website and search for it on Google, chances are you might not be able to find it.
But that does not mean the website is not there, it is just not there on the first page of the Google Search.
So, how do you bring your website to the 1st page on Google (or any other search engine)?
The answer is SEO.
What is SEO?
SEO stands for Search Engine Optimization and it helps you to increase your website’s visibility on search engines organically.
Search Engines (SE) like Google, Yahoo, Bing, etc show millions of links if you search for “travel”.
The O in SEO stands for Optimization. So, the websites that are well optimized with content that contains keywords and links like “travel” are the ones that come on the top.
A web crawler reads all the data that is there on the internet to index the content. These bots help the search engines to produce accurate results. Optimization is to give these crawlers keyword-rich content so that your website can have more visibility.
So, here are 2 ways you can increase your visibility by writing the content of your website:
1. Title of Your Website:
The title of your website is a single line definition of what your website is all about. This is helpful for the searchers to read the title before opening the website. It is also helpful for the search engines to show accurate results for any sort of search. To write a good title for your website:
You need to keep it short (under 55 characters)
Mention your brand name
Write a good, attractive title that catches the reader’s attention immediately
Try not to repeat keywords
2. Meta description:
This is a description of your website that summarizes your website’s content. Meta descriptions, if written correctly and smartly can result in boosting the SEO. To write a good meta description, always keep in mind the following points:
Mention the most important keywords in the beginning (e.g.: travel, book tickets,etc)
It should be easy to read by people but should have important keywords
Make good use of the 160 characters but avoid using unnecessary characters (like emoticons)
Try to end the description by including a call to action
Try to write something unique instead of copying other content
Try providing a solution to a problem or write a good mini-ad that benefits your customer
When you get a website+CRM solution from TravClan, we provide you with SEO friendly website. That means you get to write your own Title and Meta description!
However, if you don’t wish to, we have always got your back with a default description with relevant content.
If you are looking to take your travel agency online, fill the form below and TravClan Team will help you Build a Website for Your Travel Agency!